# About Deriss

Source: https://deriss.com/about
Canonical context: https://deriss.com/llms-full.txt

## Practice

Deriss is a Stockholm-based research-driven studio operating at the intersection of trust, AI, experience design, and ecosystem strategy. It is structured as a hybrid practice: part research lab, part advisory studio, part venture engine.

Founded by Soheil Riss. Deriss is not a marketing agency, not a management consultancy, and not a generative-AI tooling vendor. It is a decision-intelligence partner for leaders building in the human-centric era.

## Mission

Help leaders make sound decisions in the human-centric era — when AI rewrites distribution, trust, and customer relationships at once.

## Vision

A Europe-led experience layer for AI-native commerce and culture, where trust and human agency are the default, not the exception.

## Purpose

Author the language, frameworks, and tools that founders and CEOs need to navigate the convergence of AI, trust, and experience.

## Pillars

1. **Research** — Public frameworks and decision intelligence: https://deriss.com/research
2. **Studio** — Senior advisory engagements: https://deriss.com/studio
3. **Product** — The Deriss Terminal: https://deriss.com/terminal
4. **Ecosystem** — Thesis, engine, products, partners: https://deriss.com/ecosystem

Contact: https://deriss.com/contact
Booking: https://calendar.app.google/ngxj6LEB2SfzxEHE7