Project
Electrolux Zita
Summary
Soheill co-created treatment and concept, developing storyboard and produced onset shot-list.
My role
Concept
Art Director
Film Director
The team
Kelly and Pling (Agency)
Snask (Production)
Daniel Lundh (Co-Director)
Oskar Lundgren (Dop)
A product film to help Electrolux launch their brand new kitchen appliance, the Porsche of mixers. We dived deep into the world of cooking together with the Swedish National Team of Chefs and came up madly in love with mashing, mangling and mixing food of all kinds.
