Our Origin Story

Deriss was born out of a vision to revolutionize brand strategy and innovation. Our journey began in Stockholm, Sweden, where our founder, Soheill Deriss, identified a gap in the market for a holistic approach to brand development and creative storytelling. With a background steeped in strategic planning and a passion for transformative narratives, Soheill set out to create an agency that blended creativity, technology, and human connection.

A Global Perspective with Local Experiences

Soheill considers himself a global citizen, raised in Sweden and born in Iran. Identifying as an English speaker and fluent in multiple languages, Soheill brings a diverse cultural perspective to Deriss. This global outlook is embedded in our approach, enabling us to connect with a broad audience and address varied market needs effectively. While we think globally, we act locally, fostering relationships and creating shared experiences that enrich communal life in the city.

Our Values

At Deriss, we believe in the importance of the work we do and the meetings between humans. We take pride in our knowledge and practice ethical and sustainable methods. Our commitment to social causes and human authenticity guides our approach, ensuring that we make a positive impact while maintaining integrity and excellence in all our endeavors.

Milestones and Achievements

Since our founding, we have achieved significant milestones:

• Holopunk Initiative: Luxury fashion and goods brand exploring authenticity and tech

• Nirvana Diamond Project: building tech enriching human experiences solving problem of digital isolation, loneliness, and decline of authenticity.

• Sustainability Leadership: Pioneered sustainability communication for H&M Group, making a lasting impact in the fashion industry.

• Award-Winning Rebranding: Contributed to MTV’s award-winning rebranding, redefining the entertainment landscape.

• Film Production: Co-founded a successful film production company, showcasing our passion for storytelling and collaboration.

Striving for Excellence

At Deriss, striving for excellence is at the heart of everything we do. We are committed to delivering the highest quality of work, ensuring that every project not only meets but exceeds expectations. This dedication to excellence is reflected in our meticulous attention to detail, innovative solutions, and the lasting impact of our work.

Our Philosophy

At Deriss, we believe in the power of human connection and the importance of authentic collaborations. We see technology as an enabler, not a replacement, for human creativity and interaction. Our philosophy is grounded in creating meaningful experiences that resonate with audiences and drive sustainable growth.

Looking Ahead

As we continue to grow, our mission remains clear: to lead in brand strategy and innovation while fostering a culture of creativity and collaboration. We invite you to join us on this journey, as we continue to create transformative experiences and drive impactful change.